creative copywriting

Unbranded: Dry Eye Disease

UNBRANDED DRY EYE DISEASE

Dudnyk Summer Internship Program 2017

Assignment

Develop an unbranded campaign for Dry Eye Disease
- Emphasize the severity of the disease
- Show the impact Dry Eye creates on life
Present 2+ concepts as well as messaging with core claims
Propose recommended tactics using a 1 million dollar budget
Recommend transition ideas for OTX-101

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PRESENTATION LEAVE BEHIND FOR OTX-101 Unbranded DRY EYE disease awareness CAMPAIGN

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TAKE A CLOSER LOOK Concept

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YOUR EYES AREN’T LYING CONCEPT

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BELIEVE YOUR EYES CONCEPT

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copy for background and treatment

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Copy Content for unbranded concepts