BELIEVE YOUR EYES
Unbranded disease awareness campaign for Dry Eye Disease
BELIEVE YOUR EYES
“BELIEVE YOUR EYES” is an unbranded disease awareness campaign concept for Dry Eye that was part of an Internship Project in summer 2017. I pitched a total of three concepts to the entire Dudnyk company. “BELIEVE YOUR EYES” was the campaign I recommended to the clients, and I carried the concept through in multi-platform tactics. This included a social media campaign, journal ad, website, and moving banner ad.
BELIEVE YOUR EYES Social Media
BELIEVE YOUR EYES Journal Ad
BELIEVE YOUR EYES Website
BELIEVEYOUREYES.com features helpful information for patients with Dry Eye, including background information on the disease and tips for living with the symptoms of Dry Eye. The website also features a social media forum in which users can post images of scenes and activities they are now able to enjoy since they are finally aware of and treating their Chronic Dry Eye.
